Whats New?

Shefaly in the Press!

Our overall PR campaign is working its magic as you have read with TV, but its not just targeted there! We have been featured many times in wedding ideas magazine, Asiana Weddings, Perfect Weddings, Asian Bride, Black Meringue & GQ,  for crystal tiaras, costume jewellery, wedding jewellery, bracelets,  fashion earrings and rings! We are finding it hard to update our website with the amazing coverage we are getting currently, so you'll have to buy the magazines to see us in it!

We now have a dedicated page to our press cuttings as we cannot fit them all into here! Please cllick here to see our fabulous costume jewellery,being featured in magazines and on celebriteis! We are also in 'Now Magazine' for the 4th August 2008, with Kim Marsh featured wearing Shefaly House of Jewels necklace! Take a look! 

Update: Shefaly House of Jewels has been featured in TheLondonPaper, the free daily paper with its Jewelled Cuff in the 'shopping forcast' alongside other famous brands! The cutting will be placed in our press page in the next few days! How exciting!! The quote states "Shefaly: This new online jewellery label does colourful jingle jangle at affordable prices". Also, see us in Strictly Come Dancing on BBC1 from the 20th September 2008! Our hair accessories have been used in many of the scenes & dances! We will have a full list of products used in the next few weeks once we catch up with the stylist!

Latest Products being designed & Whats Really New!

News just in! 2008 has seen the launch of our 'Anjouxxx' Collection. This exclusive range of jewellery designed with Cameron Diaz & Cathrine Zeta-Jones in mind and will be hand crafted, many from sterling silver, and will include exceptional jewellery for evening jewelry, casual wear, asian bridal jewelry, and bridal jewellery for all types of weddings. The prices for these ranges are expected to be at a premium due to the additional attributes provided, but we are sure that it is worth it and named after someone very special to Shefaly! These designs are are now available! Please look at our categories area to the left! (some of these crystal ones are amazing, and have to be seen to fully appreciated! This range has without a doubt made a movement of a new trend!

Shefaly House of Jewels team are also busy developing our new home shopping catalgue. This will be finalised and printed out in 3 months ready for xmas shopping! This catalgue will be distributed initially to all customers who have registered to the website. It will also include a host of special discounts once it is printed.

Our cufflink range is about to get a face lift, yes that right, a new range of custom made boxes are under way and all shipments after August 2008 will feature the exclusively designed Shefaly London Boxes. See below for further details! Make sure you stand out at work and order a pair of our exclusive crystal cufflinks!!

Also, we've adding new colours to existing necklace sets too! This adds a much wider range to our costume jewellery and bridal jewellery.Take a look at our Emerald Elegance set in our latest products! New designs are expected to be released onto our site from March 2008, so if your getting married make sure you take a look at our website in March!

What am I up to you ask?!

Firstly, Shefaly House of Jewels is now a registered trade mark in Europe! This allows us to continue to develop our brand, expand our product range with exclusivity, and make our impression into the world of fashion jewellery! Now our customers can say with pride that they shop at Shefaly, and our registration embodies our commitment to our customers & products.

This year SKY one has used our products as part of Project Catwalk! A large selection of our Costume jewellery & Fashion jewellery has been used, namely Swarovski & crystal necklace and earring sets, large earrings, tiaras & rings have been used in the production during catwalk scenes and as a part of the designers brief for colour and clothing design. The show was aired from 13th January 2008! Shefaly attended the final project catwalk filming on Tuesday 12th Feb in central london! This is a massive leap for Shefaly House of Jewels, and we hope to have our products featured in other popular television shows later in the year. Further, a handful of UK celebrities will be wearing our crystal cufflinks in the next few months to showcase out latest range! Graham Norton has a pair of Erebus crystal cufflinks in green, and his PA says that he loves them!

Shefaly House of Jewels designed cufflinks are exclusively available from Simplycufflinks.com, the UK's leading cufflinks web retailer, as well as through LinkYourShirt.com who retail Shefaly Cufflinks in North America & Canada. Also, Diamondkids.co.uk, are one of the UK's leading range of baby and childrens jewellery and gifts for christenings, bridesmaids & birthdays are now stocking a wide range of Shefaly Hair Jewellery just for the the girls! Take a look at our latest range they are holding!

Shefaly House of Jewels is also proud to be in association with Zena Boutique Catalogue, who will be hosting a comprehensive list of famous brands directly by mail order. Zena will stock a large collection of the Shefaly 2008 range. To visit Zena Boutique's website and order a catalogue please follow this link to Zena Catalogue. Shefaly house of Jewels thanks the Zena Catalogue team for this opportunity and wishes them all the success in their exciting venture.

We are also in the process of creating new and unique cufflink boxes for our wonderful and exclusive (as well as registered design) cufflinks! These boxes incorporate our unique floral pattern, as well as our stunning pink and black logo design. These will use our unique name of Shefaly | London to allow the cufflink arm to stand on its own. We are also hoping for these to soon be commissioned by high street department stores in the UK and USA under the designer name of Shefaly | London. These new boxes are due to be available on all orders after June 2008.

Finally, we are in the process of finalising our year end advertising in bridal magazines, jewellery magazines, and fashion publications! so watch out in the press for shefaly costume jewellery!!

Also, Shefaly issued a press release to Wedding ideas in March which was printed, it offers brides advise on the top 10 tips for choosing accessories for outfits. Here it is incase you missed it! :

Costume Jewellery and Bridal Jewellery Advice & Ideas

Blog Feed, to see the full article please click on the title!

Wholesale costume jewellery from Shefaly | House of Jewels

Costume jewellery has always been regarded as a must have accessory for any woman or man. They have been bought by all types of indiviudals as they are so affordable and can dress up any outfit. Costume jewellery has been seen worn by the likes of Marilyn Monroe to Paris Hilton.

Gifts Galore!

When it comes down to gifts we know it’s meant to be the thought that counts, but deep down we all know how fabulous it is to receive something you actually really love. Luckily for you, with Shefaly | House of Jewels, your ‘what to buy?!’ conundrum is nothing but a distant blot on the horizon....

See Red!

For some reason people seem to shy away from the colour red when it comes to their wardrobe. However, with this season’s catwalks seeing a burst of red in all things including coats, trousers and most importantly costume jewellery, we can’t help but show you some of our really gorgeous colourful red pieces that would make any outfit look fabulous!

Insider Secrets : Multicolour

Be bold and beautiful for Spring/Summer 09 and colour clash by wearing stacks of bangles or by layering a multitude of necklaces in exotic colours on one area of the body to create a striking statement.   Shefaly’s collection communicates this trend perfectly, so why not try combining the Burst of Deep Colours Cocktail Ring and Citrine Daisy Flower Cocktail Rings for a truly eye-catching addition. Costume jewellery has never been so versatile and popular so go on treat your self with a new fashion accessory!

Insider Secrets: Nature

Take your lead from nature this Spring/Summer 09 by wearing fashion accessories where the shape and hue has been inspired by no other than Mother Nature herself. Experience earthy tones and gorgeous silhouettes with Shefaly’s Flower Power cocktail ring - a key must-have for every fashionista.

Also try a gorgeous Butterly Cocktail ring to really stick with the nature theme this season has to offer. No longer is the butterfly exclusive to Mariah Carey (and we know how much she loves butterflies!). Or try a gorgeous ladybird hair slide, great to wear to work or on a special occasion as its small enough to just slide into your hair at any point during your day!

Keep a look out for more tips on what costume jewellery to keep a look out for this coming in Spring/Summer 09.

Insider Secrets: Top 5 Accessory Trends for S/S 09

Every day this week we are going to look at the top 5 trends for Spring/Summer 09 fashion accessory and costume jewellery trends.

Spring/Summer 2009 is set to see a colourful explosion of costume jewellery, as fashion moves from focussing purely on fabrics and textures to understanding the impact of fabulous jewels and stunning fashion accessories.  For an insider glimpse of the up-and-coming fashion accessory trends for this season, exclusive designer Shefaly reveals what to look out for and what not to miss over the next few days.

Add a dash of colour to dull days

...Why not try the citrine daisy cocktail ring. Its of a perfct size which allows you to wear during the day at work or even wear with your evening outfit.

Product of the week- handbags.

Even though costume jewellery and hair accessories are fast becoming the hair accessory of the moment, we still cant forget how important a gorgeous handbag is to finish off an outfit.

This can be as glamorous as you can get. Handbags can come in many different sizes, but you have to feel comfortable with what you are holding, so go for a smaller handbag if you don’t want to stand out in a crowd to much, or a gorgeous evening handbag with many sequins and beads on it to really sparkle.

Brand Sparkling New!

From earrings and necklaces, chokers and hair decorations, to bracelets and Shefaly’s own unique cuff-links, each affordable, timeless jewel offers a quality second-to-none, which means your customers can enjoy their Shefaly jewels time and time again, adding to their collection season after season.

London Fashion Week- Spring/Summer 09

Although it feels like we haven’t even had much of a summer yet, the fashion houses are already getting ready for Spring/Summer 09! London Fashion week is looming, and Shefaly is in association with it, so we decided to give you an update on what the key trends will be.

Florals are going to be huge trend next spring/summer, but do be a shrinking violet- this coming summer striking colours are so important. Fairy motifs on feather light fabrics are a real trend too, and add some strong detailing like large cocktail rings, and oversized brooches. Pair such a lovely outfit up with a great sparkly hair accessory.

Big, Bold and Beautiful

The oversized bag will never go out of fashion, but it does have a new contender in the race to which product is the most accessorised. Recent research has shown that people are spending more than ever on jewellery. The good thing is there are really affordable pieces available for all.

Autumn/Winter 2008 sees statement of giant jewels being a must have accessory, and the easiest and cheapest way to accessorise your outfits. The catwalks have seen breathtaking pieces of jewellery including Burberry’s bright neck pieces and the now famous Dries Von Noten’s bracelet collar: colourful large bangles threaded around the neck. Whether you are looking at cuff bracelets, chandelier earrings, cocktail rings or necklace sets, the bigger the better.

Wedding Hairstyles

The way your hair is going to look on your big day is really important and will really finish off your look. The best way to decide this is to look at your face shape and go with a style that really suits it. Oval face: You are really lucky if you have an oval face as any style would look great! Try having elegant curls with a gorgeous hair comb worn as a tiara or even a French chignon with little hair pins elegantly placed all over your hair. 

The tremendous cost of weddings

....But not all of us can afford to spend so much on our accessories alone, that’s why costume jewellery is such a great alternative, including earrings, necklaces, bracelets and hair accessories. So why compromise looking your absolute best on the most important day of your life by skimping on your gorgeous jewellery for the big day and go for style and quality....

Celebrity Jewellery

.....So for example at the Oscars in 2008, there was great prominence on red gowns with black closely following as a must have colour. But all outfits where accessorised with diamonds, and mostly as hair accessories and brooches. Large bracelets and cocktail rings always make an appearance on such occasions, but these can also be worn casually too.....

The London Paper

The London Paper did a fabulous piece yesterday on the hottest buys of the week. Amongst Jimmy Choo shoes and Missoni scarves as well as Nike Sportswear was Shefaly | House of Jewels’s fabuolous cuff bracelets.

Product of the week

Its the end of the month and pay day is looming. Having spent a lot of it on a great night out, that fabulous summer maxi dress and a gorgeous new designer handbag, why not buy yourself a beautiful acceossory that will look great with your new look?

This week we think our beautiful range of hair slides are a must have for all. It really does dress up that summer wavy hair, just out of the sea look! And with the sun shining so brightly right now, you will look fabulous in the sun with this hair accessory sparkling so brightly. Plus you are not breaking the bank- they’re only £6.00 each! Go on, treat yourself!

Sparkly hairbands

Sparkly hairbands are a must have crystal accessory and looks great with whatever you wear.  Hairbands are a great way of making any up-do look fabulous, or just to keep your hair away from your face on long hot summer days and nights.

Please see our blog on www.shefaly.co.uk/blog. Blog feed provided courtesy of Shefaly Blog UK. The use of this blog is subject to copyright and UK copyright laws. To reproduce this blog please contact blog@shefaly.co.uk.

Click here to return to the hompage