Shefaly - House of Jewels

Whats New?

Shefaly in the Press!

Click here to show you a small selection of our favourtie press cuttings featuring Shefaly | House of Jewels costume jewellery, wedding jewellery and hair jewellery in the glossy magazines! Keep a look out for more press coverage over the coming months!

Our overall PR campaign is working its magic as you have read with TV, but its not just targeted there! We have been featured many times in wedding ideas magazine, Asiana Weddings, Perfect Weddings, Asian Bride, Black Meringue & GQ,  for crystal tiaras, costume jewellery, wedding jewellery, bracelets,  fashion earrings and rings! We are finding it hard to update our website with the amazing coverage we are getting currently, so you'll have to buy the magazines to see us in it!

Latest Products being designed & Whats Really New!

News just in! 2008 has seen the launch of our 'Anjouxxx' Collection. This exclusive range of jewellery designed with Cameron Diaz & Cathrine Zeta-Jones in mind and will be hand crafted, many from sterling silver, and will include exceptional jewellery for evening wear, casual wear, asian bridal jewelry, and english bridal jewellery. The prices for these ranges are expected to be at a premium due to the additional attributes provided, but we are sure that it is worth it and named after someone very special to Shefaly! These designs are are now available! Please look at our categories area to the left!

We have added to our vast range of Swarovski crystal cufflinks! The existing styles for men and women have gone down a storm so we couldnt resist adding new colours to our unique cufflinks such as, multicolour, lilac & midnight blue to the existing ranges. Make sure you stand out at work and order a pair!

Also, we've adding new colours to existing necklace sets too! This adds a much wider range to our costume jewellery and bridal jewellery.Take a look at our Emerald Elegance set in our latest products! New designs are expected to be released onto our site from March 2008, so if your getting married make sure you take a look at our website in March!

What am I up to you ask?!

Firstly, Shefaly House of Jewels is now a registered trade mark in Europe! This allows us to continue to develop our brand, expand our product range with exclusivity, and make our impression into the world of fashion jewellery! Now our customers can say with pride that they shop at Shefaly, and our registration embodies our commitment to our customers & products.

This year SKY one has used our products as part of Project Catwalk! A large selection of our Costume jewellery & Fashion jewellery has been used, namely Swarovski & crystal necklace and earring sets, large earrings, tiaras & rings have been used in the production during catwalk scenes and as a part of the designers brief for colour and clothing design. The show was aired from 13th January 2008! Shefaly attended the final project catwalk filming on Tuesday 12th Feb in central london! This is a massive leap for Shefaly House of Jewels, and we hope to have our products featured in other popular television shows later in the year. Further, a handful of UK celebrities will be wearing our crystal cufflinks in the next few months to showcase out latest range! Graham Norton has a pair of Erebus in green, and his PA says that he loves them!

Shefaly House of Jewels designed cufflinks are exclusively available from Simplycufflinks.com, the UK's leading cufflinks web retailer, as well as through LinkYourShirt.com who retail Shefaly Cufflinks in North America & Canada. Also, Diamondkids.co.uk, are one of the UK's leading range of baby and childrens jewellery and gifts for christenings, bridesmaids & birthdays are now stocking a wide range of Shefaly Hair Jewellery just for the the girls! Take a look at our latest range they are holding!

We are also in the process of creating new and unique cufflink boxes for our wonderful and exclusive (as well as registered designed) cufflinks! These boxes incorporate our unique floral pattern, as well as our stunning pink and black logo design. These will use our unique name of Shefaly London to allow the cuflfink arm to stand on its own. We are also hoping for these to soon be commissioned by high street department stores in the UK and USA under the designer name of Shefaly London. These new boxes are due to be available on all orders after June 2008.

Love Shefaly, x