Archive for September, 2008

30 September

What is Swarovski Crystal?

Swarovski crystal is made from an electric cutting machine that produces crystal glass jewellery in Austria. This machine was founded and patented by Daniel Swarovski in 1895.

This type of crystal is more expensive than glass as it has a higher density and purity. That is why the costume jewellery that contains this fabulous superior quality cut and polished crystal is more expensive than costume jewellery that is made from acrylic, Austrian Crystals or Cubic Zircon or Glass crystals.

So when considering purchasing bridal jewellery or costume jewellery you really should consider whether it is Swarovski Crystal Costume Jewellery. Costume jewellery that contains Swarovski Crystal really will have the most sparkle and allure than any other piece of bridal jewellery or costume jewellery. In addition it will also be a piece that you will look at in the future and still be timeless as Swarovski crystal will never go out of fashion.


26 September

Choosing the Right Pair of Earrings

Earrings can really vary in size and shape and it’s all up to personal preference as to what type of earrings you would like to accessorise your outfit with. But we thought we’d help you decide!

The most versatile pair of earrings you can buy is a small and dainty pair of earrings which you can almost wear with anything and can suit absolutely anybody.  As they are not so heavy, these earrings can come with fish hook ends or as metal ended ones.

You can also try going for medium heavy earrings. These types of earrings can be perfect as bridal jewellery or even as part of costume jewellery worn on a special evening out with a loved one!

Finally earrings can also be quiet heavy. These generally contain Swarovski crystals and therefore do not come with fish hook ends and are generally metal ended. These costume jewellery earrings are also quiet large and can often hit the nape of the neck. But they are absolutely fabulous and as far as costume jewellery goes can really make an individual the belle of the ball! Or wear as bridal jewellery when you have a fairly simple dress as it will really make you stand out!

If you really are not sure what you like when it comes to earrings or costume jewellery, drop us an email or call and we will help you choose the best pair of earrings for your special event.


Costume jewellery has always been regarded as a must have accessory for any woman or man. They have been bought by all types of indiviudals as they are so affordable and can dress up any outfit. Costume jewellery has been seen worn by the likes of Marilyn Monroe to Paris Hilton.

It is for all of these reasons that more and more people are buying costume jewellery and with its ever increasing prominance on the catwalks, this is a great reason for high street boutiques to provide high quality costume jewellery. 

Now you can get wholesale costume jewellery at fantastic prices. As an online retailer we have less overheads than that of other companies and therefore can pass these reduced savings onto our customers. And with the majority of our cufflinks encrusted with Swarovski crystals you really cannot go wrong with this high quality costume jewellery .

Contact us at Shefaly | House of Jewels and we will be happy to go over your needs wether you are looking for bridal costume jewellery, fashion accessories or men’s cuff links.


23 September

Gifts Galore!

When it comes down to gifts we know it’s meant to be the thought that counts, but deep down we all know how fabulous it is to receive something you actually really love. Luckily for you, with Shefaly | House of Jewels, your ‘what to buy?!’ conundrum is nothing but a distant blot on the horizon.

For him, Shefaly’s exclusive Swarovski cuff links bring a touch of glamour and glitz. Stylishly sexy and available in an array of colours and designs, these cuff links are the ideal gift for the modern man who knows what he likes and likes to stand apart from the crowd.

For her, where do we start?! From Swarovski crystals delicately clustered on stunning necklaces and matching earrings, to trend-led gold cocktail rings and exclusive brooches, Shefaly’s unique designs will ensure your lady will sparkle every day.


19 September

See Red!

For some reason people seem to shy away from the colour red when it comes to their wardrobe. However, with this season’s catwalks seeing a burst of red in all things including coats, trousers and most importantly costume jewellery, we can’t help but show you some of our really gorgeous colourful red pieces that would make any outfit look fabulous!

Cocktail rings are the best and easiest (not to say the cheapest!) way to add colour to an outfit and a burst of this seasons hottest colour. Cocktail rings are one of those accessories that never go out of fashion, can never be worn enough, and is suitable for people of all ages, young or old!

Bracelets are also great to add to your fashionable outfit. The next best thing to cocktail rings, bracelets really do add pazaz to your work wear or evening wear. Try going for a light red bracelet for day wear and a darker, more burgundy colour bracelet for evening wear.

Finally, you really cannot go wrong with a fine piece of hair accessory. For those of you who are on the shy side and want to follow fashion but don’t want to stand out in a crowd too much go for a gorgeous little hair slide in red. This hair accessory also makes great bridal jewellery for Christmas Brides and really does add a touch of sparkle.

Shefaly X

17 September

Credit Crunch – what should you do?

All we ever hear about right now is the credit crunch, high employment rates and house prices falling. It has been a very depressing week, what with one of the top banks in the USA, Lehman Brothers, filing for bankruptcy and AIG insurance group needing a helping hand from the US Government. All this however is not scaring off costume jewellery buyers for small to medium (and even large!) retailers, and you too should not be worried as there are ways in which you can make costume jewellery work for you.

Costume jewellery in general is not expensive, and if it is it rarely exceeds £150-£200. So if you are considering a change of look for the coming season, save some money and don’t update your wardrobe with loads of new clothes, instead buy key pieces and update your daily look with costume jewellery pieces.

The House of Jewels suggests buying lace blouses, cropped cardigans, tailored trousers and gorgeous platform pumps. These can be updated to change your look with statement cocktail rings, large chunky necklaces and gorgeous statement bracelets. All this will mean that you don’t have to break the bank to look fashionable all winter long!

Shefaly  X

15 September

Insider Secrets : Tribal

Delve in to our primitive past for Spring/Summer 09 with accessories of earthy tones and irregular shapes. Shefaly enables you to be a true warrior princess with this ethnic themed hand-set amber and aqua stoned cuff. Or try the gorgeous Brown Rectangle Bracelet- for only £25.00 this is a real muct have for any jewellery box.

 Why not include an indian inspired piece of jewellery this season too with a ring slave also known as a  “Panja” in India. These gorgeous pieces are generally worn on an Indian Bride’s wedding day, but can truely transform any outfit, whether it be bridal wear or evening wear. Costume jewellery for Spring/Summer 09 is just so versatile is never been easier to find a piece that can match – or not match! – an outift.

12 September

Insider Secrets : Striking Silhouettes

Striking silhouettes will be a strong theme for Spring/Summer 09.  Wear unusual shapes and oversized costume jewellery accessories in order to create a beguiling effect, ensuring each silhouette is worn on it’s own to create your very own centre-piece.

Colours for such costume jewellery can vary including rose, yellows and clear crystal. Wear large costume jewellery rings and choker necklace and earring sets. Large necklaces have shown up on Autumn/Winter 08 catwalk and will continue onto the next season too.

10 September

Insider Secrets : Period Mix

For Spring / Summer 09 update your traditional gems by uniting them with contrasting eras.  Chose from an array of sparkling treasures; from Shefaly’s dazzling earrings and necklaces, glittering chokers and hair accessories, to stunning bracelets and cuff-links.

Use Shefaly’s collection to mix traditional opulent costume jewellery reminiscent of Louis 15th with retro chic accessories from the 90s era. These include Emerald Elegance Necklace and Earring Set in Black and also the Black Swarovski Crystal Earrings.

8 September

Insider Secrets : Multicolour

Be bold and beautiful for Spring/Summer 09 and colour clash by wearing stacks of bangles or by layering a multitude of necklaces in exotic colours on one area of the body to create a striking statement.   Shefaly’s collection communicates this trend perfectly, so why not try combining the Burst of Deep Colours Cocktail Ring and Citrine Daisy Flower Cocktail Rings for a truly eye-catching addition. Costume jewellery has never been so versatile and popular so go on treat your self with a new fashion accessory!