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About Us


A degree in Psychology, a Masters in Occupational Psychology and a Graduate Trainee for the NHS HR Management Training Scheme…that was my life until July 2006. So why start my own business, in costume jewellery and fashion jewellery of all things I hear you ask? Simple! I saw a niche in the market and decided I wanted the challenge of bringing costume jewellery of extremely high quality, elegance and above all sexiness to every single person in the UK be it man, woman or cat! So whether you need something for a night out, for work or for that extra special occasion, we can add that missing glamour to your outfit!

Having travelled for an extensive period around to the Americas to Europe to Australasia, we found that there was a whole world of elaborate or demure, sexy or refined costume jewellery and bridal jewellery that we could only have dreamt of…until now. So having seen a world of possibilities I decided to set up Shefaly | House of Jewels. Now I have a dedicated team which travels the globe to find our distinctive products. Our costume jewellery and wedding jewellery uses the finest stones, including Swarovski and Czech gemstones and Austrian Crystals of the highest quality. This ensures that we can provide you with the ultimate in quality, design and choice whilst making such chic jewellery and other accessories more affordable than high street outlets and brands. The style of our jewellery is also so unique that I can guarantee you will not find similar items even if you trawled around the UK or surfed the net until your fingers where sore! So no longer is the butterfly exclusive to Mariah Carey! We can all have a butterfly ring, butterfly bracelet, butterfly handbag, butterfly belt….

Since we are a web based operation with key concessions located around the country, this ensures that we are competitively priced. But rest assured, if you would like to see our costume jewellery, fashion jewellery, cufflinks, bridal jewellery and handbags first hand, please contact one of our customer services advisors who will ensure you are directed to your nearest stockist of Shefaly | House of Jewels products. Or why not just order the costume jewellery and fashion jewellery you like, we will send it out to you and if you don’t like what you see, send it back to us…we have a FREE returns policy !*

I hope you like the costume jewellery and fashion accessories I have choosen especially for all you style conscious women and men out there. If there is anything I can do to improve the experience of my service please let me know. I am always interested in hearing from you whether you want to stock our products, hold a costume jewellery party with a bunch of friends or just to let us know how thrilled you are with our products. Shefaly | House of Jewels are here to let the sparkle come back into your wardrobe. Colour is back in Fashion!

Check out what we have been up to recently, in our travels, the the world of costume jewellery, and in the Press by clicking on the following link to go to our Whats New? page!

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